Reformer Room • round 3, for Jahaan

A few questions — and why we're asking each one.

You had a fair point: last time we asked for things (like all your cues) without saying why, and it felt like busywork. So this round, every question tells you exactly why it matters and how we'll use your answer. You don't need to know anything about apps — that's our job. Yours is just to answer as the instructor.

First, thank you. The cues you wrote — Hip Distance, Neutral Spine, Hip Bridge, Feet in Straps, Hug a Tree, all of it — are the single most valuable thing you've given us. That's the part no other app can copy. This round is about the decisions only you can make.
Everything you've told us so far ▸

Everything you've told us across rounds 1 and 2 is here, so you can see it, reference it, or tell us if you'd change any of it. It carries forward every round — you'll never have to start from a blank page. Nothing here is locked.

Who it's for

Professional instructors looking for class inspiration, help cueing their class, and class flow — and at-home practitioners of all levels.

The name & shape

Reformer Room (no "The"). One app with a Pro tier for instructors.

Levels & classes

"Most studios use levels — Beginner, Intermediate, Advanced. Or there'll be a class for a specific body group, e.g. a class where the main focus is glutes and abs, or a cardio class where you use the jump-board attachment, or a sculpt class where you add weights into the reformer workout." Studio-style wording; a person picks the level of class they want.

The two-sided library

Yes — an instructor side (how to cue the class as a whole) and an at-home side. "The at-home side will be less detailed — where new form and the body is placed, a straightforward easy-to-follow class with some instruction on breathing."

What you'd keep vs change

Keep: Form Check (the main feature), the instructor chat, Progress. Change: Welcome, Today/home, and the class library (moods → levels, and the instructor / at-home split). All done — that's what we just rebuilt.

Brand & logo

App icon colour = Rust / orange. Logo = "love it." Brand feel = "I like the orange and natural vibe."

What instructors need (the Pro side)

Cueing scripts (what to say), full class sequences, class templates to adapt, timing & pacing, progressions & modifications, theme / class ideas, music suggestions, printable class cards.

Teaching scope

Beginners, Strength & tone, Mobility & recovery, Postpartum, Prenatal, Rehab / injury, 50+.

Pricing (so far)

"I'd like to keep this affordable to reach more customers. Ideally $100, but I'm still figuring out the pay structure." (We dig into this in Question 4.)

Reality check

Starting from scratch — no following or social media presence yet. Still to film classes; need to set up and light a filming space. Happy to commit to content "but I'd need help / structure."

Your signature cues — the moat

1. Finding "Hip Distance" with your feet Cue 1 — Place both heels on the foot bar, make two fists, press together, line them up in between the knees, press knees into each other, place arms back down by your side. Cue 2 — Place both heels on the foot bar, place hands on your bony hip points at the front of your pelvis, bring knees in line with the bony points, arms long down by your side.
2. Finding "Neutral Spine" Cue 1 — When you're laying fully flat on your back, relaxed, there's a little space between the floor and your lower back. It's not forced — it just happens naturally when you're laying down.
3. Finding "Imprinted Spine" Cue 1 — Laying fully flat on your back, push your hips forward, engaging your core by pulling your belly button down to your spine. Your lower back should be pressing into the carriage.
4. "Hip Bridge" Cue 1 — Laying flat, lower spine neutral. Big inhale; on the exhale push your hips forward, imprinting your lower back, squeeze your glutes and hamstrings and lift your hips all the way up off the carriage, rolling up to the top of your spine. Squeeze the glutes at the top. You shouldn't feel this in your lower back — you should feel it in glutes, hamstrings and abs. If you feel it in your lower back, engage your abs by pushing hips forward and pulling your belly button to your spine. To roll down: tuck your hips, roll down slowly from the top of the spine, then mid-back into the carriage, then lower back, then hips down. Lower back returns to neutral.
5. Placing "Feet in Straps" Cue 1 — Easiest way: place both heels on the foot bar, press the carriage all the way out so both legs are straight. Reach both hands back for the straps. Bring your right leg to table-top, put the strap on your right foot, press it straight out toward the foot bar. Same on the left. Take both straight legs up to the ceiling in line with your hips; lower back to neutral.
6. "Hug A Tree" Cue 1 — Straps in hands. Pretend you're holding a big beach ball — a little micro-bend in the elbows, arms never fully straight. Hands at the centre of your chest, fingertips touching. Big inhale as you separate the arms, opening a couple inches past the foot bar, shoulders pressing down. Exhale to close, bringing your hands back through centre.
7. Words of encouragement you use • Please take a break whenever you need it. • There's nothing wrong with needing to stop and reset. • Feel free to change your own springs — heavier or lighter. • This is your workout! • Please don't compare yourself to the person next to you.
Your name
Question 1 • Finding classes
Why we're asking: You told us your classes aren't just three levels — you've got glutes & abs classes, cardio jump-board classes, sculpt-with-weights classes, and more. That's great. But an app has to help a person land on the right one in a few seconds. Your answer decides how we sort and label your whole library, so nobody feels lost. Tick all the ways you'd want people to browse.
You said last time: "Most studios use levels — Beginner, Intermediate, Advanced. Or there's a class for a body group (glutes & abs), a cardio class with the jump-board, a sculpt class with weights."
Anything else about how it should be organised?
Question 2 • Your first classes
Why we're asking: To open the app, we don't need dozens of classes — we need a handful of really good ones. This becomes your actual filming to-do list, so it stops being a vague "make content" and turns into a short, doable checklist. And you've already half-written them: your cues are the script. List the classes you'd start with.
Question 3 • Filming
Why we're asking: You mentioned setting up a space and lighting. We'd rather help you solve that now than have it quietly stall everything. Tell us what you've got (a phone? a camera? a room you can use?) and the single biggest thing in the way. Often it's smaller and cheaper to fix than it feels.
You said last time: "I need to set up a filming space, make sure I can light the space properly."
Question 4 • Price
Why we're asking: This is what keeps the app alive and decides how many people can afford it. You said "ideally around $100, keep it affordable." Here's how apps like this usually charge, in plain terms — pick what feels right, and don't worry, none of this is locked. A yearly price people commit to once tends to keep members longer than month-to-month.
You said last time: "I'd like to keep this affordable to reach more customers. Ideally $100, but I'm still figuring out the pay structure."
For everyday members (the "at home" side):
A free trial first? (7 days free, then they pay)
The instructor "Pro" side — what should THAT cost?
You confirmed a Pro tier for instructors (the cueing scripts, sequences, class templates). Instructors usually pay more than everyday members, because it saves them hours of planning every week. A separate price here is normal.
Question 5 • Your approach
Why we're asking: This is what makes a stranger choose you over a big faceless app. Your cues already show your style; now we want it in words we can put on the screen. What do you want someone to feel during your class, and after? Why do you teach the way you do? A few honest sentences is perfect — we'll shape the wording.
Question 6 • Your story
Why we're asking: You said you're starting from scratch with no social following. That's completely okay — but it means the app itself has to earn trust on day one. The more real "you" we can show (how you found pilates, who you love teaching, your training or certifications, a moment that hooked you), the more a stranger trusts you before they've met you. Share whatever you're comfortable with.
You said last time: "I would be starting from scratch. I have no following or social media presence."
Question 7 • What to avoid
Why we're asking: Knowing what makes you cringe is just as useful as knowing what you like — it keeps the app sounding like you and not like every other fitness app. Anything in "fitness-speak" you can't stand? (e.g. "shred," "bikini body," guilt or punishment language, before/after pressure...)
Question 8 • Music & themes
Why we're asking: You listed music and class themes as things instructors want. It also shapes the whole feel of a class and gives us content ideas. Any artists, playlists, or a mood? And do you like themed classes — a "Sunday Slow," a "20-min Lunch Reset," a monthly focus?
You said last time: in what instructors need, you listed "music suggestions" and "theme / class ideas."
Question 9 • Anything we're missing
Why we're asking: You know pilates and your future members better than we ever will. Anything you wish the app did, anything you've seen elsewhere you loved or hated, or anything nagging you — put it here. Nothing is too small.

Goes straight to the team. Takes as long as you want — there are no wrong answers.

Got it — thank you, Jahaan.

Your answers are in. This is the stuff that makes it yours.